Marketing Strategies To Help You Start Your Own Cleaning Business

1. Utilize the social media
One thing that most small business owners don’t take advantage of is the power of social media. With over 1 billion people using social media on a daily basis, there is no doubt that this platform can help you market your housing cleaning business of thousands of people. Open your own business page on major social media such as Facebook, Instagram or twitter then post relevant content frequently educating your target audience the importance of using the services a professional house cleaning company. To get many followers, you need to be very active in in posting new content that is relevant to your target audience. In addition to that, you need to answer question asked on time so that your audience can connect with you.

2. Create website
Do you want to say ahead of your competitors? If yes then you need to create a website. House cleaning industry has become very competitive in Singapore and the only to stay alive is by being ahead of your competitors. Unlike the past, nowadays most people prefer searching for the best house cleaning service when sitting at the comfort of their living room. By creating and optimizing your website, people will be able to find you when they search for certain keywords. Create a professional website and optimize it to make it easy for users to see you. Your website also needs to have relevant information that will convince doubtful clients to use your services. Don’t forget to include your contact information so that interested clients can reach you easily.



3. Now your target audience 
When it comes to marketing, one very important thing that most aspiring entrepreneurs don’t know is that not every person will be interested in using their services. Before you start your marketing campaign, it is very important to clearly define your target audience. For instance, are you targeting small households or people with big houses? By clearly knowing your target audience, you will be able to channel all your marketing effort to win their hearts.

4. Build a reputable brand
Brand and marketing go hand in hand. If you have created a credible and trustworthy brands, then it will very easy to sell your business to other customers. So how do you build a reputable brand? Building reputable brand means that you provide quality services to your customers. It also means that you establishing a customer care services that is always ready to listen and offer satisfactory solution to your clients. Standing by your word will also go a long in helping you to build a reputable brand. When you create a reputable brand, your client as well as other stakeholders will say good thing about your cleaning business, a factor that will make it easy for other people to use your services.

5. Don’t overlook the power of referrals
Do you know that referrals is a form of marketing? When you provide good services to your clients, they will refer other people including their friends, family and work colleagues about your house cleaning business. This will make your marketing easy. The good thing about referrals is that they have high conversion rate. People often tend to trust using the services of a company that they have been referred to. Encourage your current clients to refer other people needing similar service to your business. However, they can only do that if you give them exceptional services that even goes beyond their expectations.

6. Ensure that your prices are competitive
Pricing is also important component of marketing. If you want to beat big and well established house cleaning companies, then you need to offer quality services to your clients but at a very competitive price. Customers are usually very keen and they prefer using the services of a company that offer exceptional services but at a price that is reasonable. As newbie in this industry, you must be willing to get less but earn customers trust as opposed to losing the customer buy charging high prices. In addition to that, you should offer discounts regularly to entice more customers to use your cleaning service.

7. Market your services via the internet
In addition to utilizing the power of social media, you can also market your services on the internet. The good thing about marketing via the internet is that it enables you to reach out to audience that you are targeting. Unlike print and mainstream media where advertisement usually reach even those people who are not interested in using your services, internet marketing only markets your products to your target audience,. This is very important because it lead to high conversion rate. Most people who will see your advert are most likely to take an action. In addition to that, internet marketing is cheaper when compared to marketing your cleaning services via print media.

In conclusion, if you are planning to start your own house cleaning company, then you are making the right decision. However, in order to beat well established house cleaning companies, you need to creative be and unique especially in marketing your business. By following the above mentioned tips, you will be able to market and reach out to many customers at a very little cost.