Today, the world is increasingly going mobile. Research shows that there are roughly 6 billion mobile subscribers all over the world. In other words, 84% of the people in the world have mobile devices. This has made it an interesting tool of marketing for many types of businesses. This leads to the question: is mobile application great for a lawyer firm? The answer is a resounding yes and there are many reasons why Singaporeans law firms should adopt mobile applications in their marketing strategies. For starters, mobile applications, also known as mobile apps, carry perceived value. These apps can provide interactive checklists and forms among other things. In this article, we explain to you why a lawyer firm will benefit greatly from using mobile application to market their firms.
How Singapore law firms can benefit from mobile applications
There are many benefits to be gained from marketing small law firms or solo practitioners. Through these apps, law firms, both big and small, can generate referrals, increase client loyalty, stay ahead of technology and make a law firm stand out from the crowd. These benefits are explained in detail below.
1). Keeping in touch with clients
As a lawyer, you agree that the best clients are those that come repeatedly. For you to encourage continuous business, it is important that you keep in touch with a client on their phone. If a lawyer knows that he or she is readily available through the phone of a client, it not only strengthens but also confirms the relationship with the customer. There are many lawyer firms in Singapore which makes the marketplace quite crowded. Therefore, clients do not easily have allegiance with their attorneys. Through a mobile app, this bond will be established, and it also affirms the commitment of the lawyer to the client.
2). Get referrals in an instant
One of the best from of marketing is referrals from past clients. These are people who worked with you in the past and therefore know you well. By using a mobile application, this referral is moved from offline to online. A customer only clicks on a referral button and the lawyerâ€™s contact information will be sent to a prospect. It makes it very easy and fast for your past clients to refer you to other potential clients.
3). A mobile application gives a law firm a competitive edge
When a law firm uses mobile apps, it not only gives it practical benefits but also shows clients that the firm uses the very latest technology to serve them. Installing an app that is fully customized with the colors, photos and the logos of your firm not only portrays a law firm as being innovative but also shows that the firm is internet savvy. This way, the firm is easily distinguished from its competitors. A mobile app subtly reminds clients that a lawyer firm cares about being on the forefront. This quality also helps attorneys to better as well as more knowledgeable.
4). Informs clients about your firm and the law and
Mobile applications have alert notification feature that allows a lawyer to send out a notice to their client on any topic and at any time. It is easy to broadcast a message to a lot of clients at the same time, whether it is just a simple message like being closed on a certain day, or if there is a major change in law, it can easily be broadcast. Also, lawyers can take advantage of the app features to keep clients informed as well as share their expertise.
5). Ongoing Maintenance
Mobile apps are constantly under maintenance. In case there is a development of an app by Android or Apple, this trickles down to your website. It means that at all times you are using the latest version of the app, which enables a lawyer to serve their clients better. Also, before an app goes live, it has to be tested to ensure that it functions properly.
In this fast-paced world, out-of-the-box marketing solutions are needed to make a business stand out. With regard to law practice in Singapore, using mobile phones to market your law firm is a hot way of marketing. There are many ways in which mobile applications can help market your firm and take it to the next level.