6 Mistakes To Avoid When Build eCommerce Website

The ecommerce business is increasing with rapid speed and that’s why many entrepreneurs are coming with new ecommerce websites for their business. But when they build it they make some mistakes that lead them to an unsuccessful ecommerce business. In case you do not want to have the same result from your website, then here are 6 mistakes to avoid when you build an eCommerce website for your online business.

Complex checkout process: 
This is one of the biggest mistakes that people do at the time of creating their ecommerce website. If you ask my opinion I would say that try to make it as simple as possible. Also, many websites first ask a customer to register before placing the order, but instead of that I would suggest you to give both the option to your customers. So, if you want to get the best outcome from your ecommerce website simplify the checkout process in best possible manner. Also, make sure you allow your website visitors to add any product in the shopping cart on every page that too without going to the shopping cart page for that. 

Force for mobile app download: 
This is another big mistake that people do while creating a website for their eCommerce business. If you have a mobile app, then there is nothing wrong in promoting it, but if you will try to force your customers to download the mobile app on every single page, then it will irritate your customers and you will end up losing your buyer with bad mood. Also, it will damage the reputation of your websites and you will lose your customers in future as well. Therefore, it is a good idea that you tell your customers to download and install your mobile app, but you allow them to download the app according to their choice. 

Regular retail price: 
If you will not give discount to your customers, then they will not have any reason to buy anything from you. So, it is extremely important that when you create a website for your ecommerce business, then you give a good discount to your buyers compared to regular retail price. Also, if you will ask for heavy shipping price, then also it will keep your customers away from your eCommerce business, so prefer to get the shipping charges from profit and provide free shipping to attract your customers on all the products that you sell.

Non clear return policy: 
Buying anything from internet is a risky work and sometime people just stay away from online purchasing because they do not get an assurance of product quality, services or return policy. So, it is suggested that you should have a clear return policy on your eCommerce website. In this return policy you should explain if you customers can return the products to your or not. Also explain how your customer can return the products and how and when they will get the money back after returning the product.

Improper product description: 
Many website owners just copy the product description from official website of the product or they copy it from other eCommerce website and paste it on their website. This is a mistake that people should never do with this kind of website because it will not only affect the SEO rating, but it will damage the website reputation as well. Instead of that people should write a detailed description of the product in nice and innovative way so they can get more customers and SEO rating for their website.

Complexity in website: 
In 90s it was cool to have a website with some music in the background of website, but that is not a cool thing in present time. That’s why it is suggested that you do not have any kind of background music in your website. Also, if you have an auto run video on home page of your website, then people will not like the website in any condition, so try to avoid that kind of setting as well in your eCommerce website. Other than this, you also need to check the navigation of your website and it should allow your website visitors to explore the website and all of its products in an easy manner.