Major Mistakes To Avoid When Doing Mobile App Marketing

Do you have an idea which is stemming in the back of your head? Are you crazy about technology that you want the idea to come true? Creating an application in a marketplace which is brimming with a million other apps can be difficult. This is where mobile app marketing comes in handy which is a new trend that has entered the marketing line. Since the mobile is considered to be a major source for traffic, you can easily connect with your audience just about anywhere. The landscape of mobile app marketing has been spreading with the increasing demand for exposure in a world where competition is deadly. 

Mistakes to Avoid Using Mobile App Marketing
The mobile however is a personal medium and there are several mistakes that you can make while marketing your app through this source. It is very easy to turn off a customer if you don’t know where to draw the line while marketing your app. The application should be user-friendly with avid amount of space for customer dialogues. So what are the mistakes that you can avoid while participating in mobile app marketing?

Using Multiple Platforms
While marketing an app through the mobile you have to face facts! A million apps are being marketed on platforms like AppStore and Google Play so why waste engineering skills? You should focus on a single platform first to avoid additional charges for development and updates. It is easier to finalize an application on iOS such that you can test its performance and finally introduce it on Android. Take an example of Instagram which had more than 10 million consumers on iOS before porting it onto Android versions. 

Extensive Features
As your MVP, it is necessary to maintain a settled score of features. This can be done once you’ve picked your ideal app store. You should be able to prove the fundamental hypothesis of the application such that it can be accepted by users all over. A user-friendly application is important form of gaining clientele. If you want a good user experience then you must keep it simple and useful. The mobile isn’t a desktop so don’t condense the screen with online entities which makes the application difficult to operation. User flow should be interactive and not similar to an online experience.

Use Analytics
You cannot imagine a website that doesn’t function on analytics which means that you must keep a track on its performance. Tracking tools for a mobile app marketing scheme ensures that you’re in charge of the number of customers you’re receiving. Using tracking services like Flurry to analyze data, design and user experience is important. You should start managing an application that you can measure accurately. The amount of daily users, engagement, retention rate and average time spent with the application are factors to analyze. 

Poor Monetization
If you think you’ve built an app then don’t expect to get paid immediately. In fact there are many applications built that can be used for free. Improper monetization can cause heavy financial breakdown for app owners so it is important to rethink your monetization from the beginning. Do your research well beforehand regarding other applications that are similar to yours. Do you have to monetize through in-app purchases or are users willing to pay for the app? 

External Expertise
You should hire a professional mobile app development & management company to simplify the daunting task of filling out necessary documents. You might have to invest a little more however it is important to convert your project into a professional experience. If you don’t have product management experience then you should know that there are many variables to consider. A mobile app development company saves you the time and money to improve management and promotion of the app. 

Ignoring Customer Base
Always make sure that you have a target audience but you must know how to interact with such a client base. Once the app is installed on their mobiles you’re in their pockets every day. Engaging with clients on a personal level can be practiced by acknowledging them of their worth to your business. On an average scale, customers should feel special where their feedback should be accepted and analyzed. The language of communicating with clients should be professional with daily updates but you should avoid over-cramming the mobile’s net usage and space.