7 Things to Take Note when Choosing Domain Names

1. Spelling
A good name should be easy to type meaning it should be correct English not slang. Numbers and hyphens should be avoided since people can’t remember them. Simplicity is the way to go so people don’t have trouble finding the site when they type.

2. Keyword
This is both for SEO purposes and for market appeal. There should be a word or a phrase in the name that is catchy, unforgettable and significant to your business. This keyword must be a summary of what your business does so when a person types anything regarding that industry your website comes up as one of the options.

3. Focus
A domain name should be short enough to be remembered and long enough to capture the idea. It should not go outside the focus area so it must be straight forward and to the point so people can find it more easily and remember it after that.

4. Customer trust
Dot com is the most common and popular domain so one should try to have it on their name. If they are all taken the next best thing is dot biz but if all goes south it’s advisable to use your country’s domain such as dot uk or dot us. However, even if you don’t get a dot com domain you should still buy a dot com one which will be directing people to the actual site.

                
5. Consider buying all domains
While dot com is deemed to be the most popular, serious businesses are advised to purchase all domains from dot com, org, net, uk, us and even dot biz to secure your domain name. There is a lot of competition in the world both in business and names and chances are someone else will take your name and just change the URL extension. Buying all the extensions will also improve your visibility because if a person types your name, no other company comes up on the search engines.

6. Registrar
Domain names are bought from registrars. With the rising demand of domain names, more and more registry operators are coming up with even new domain extensions. They promise heaven and dependable security. While most of them might be legitimate it’s important to consider what customers trust, price and reputation. Keeping a domain name is a contract that is continuous; these new comers cannot guarantee that your name will indeed be secured so go with the old saying; old is gold. The old extensions are reputable, experienced and trustworthy and where they are not at least you know what you are getting yourself into and where to get them.

7. Uniqueness
Finding a domain name is a matter of trial and era because there are so many businesses and they have taken all the names one can imagine. The idea behind finding a name fast is creativity; think outside the box but don’t get out of your brand name. Having a unique name helps to reduce customer confusion and people love unique things so it’s good for business. This means that you should think about your brand name together with the domain name so they can match.

Choosing a great domain name is not exactly a walk in the park. It’s costly and mind boggling but with the above tips you might just pull it off. There are also risks involved such as being sued by other businesses or name hijacking so one must be careful of whom they are buying the domain name from. A lot of thought and caution must be put in this process and also consultation from trusted people who have been there. Ask children and women to help; you will be surprised how creative they can be.