Ecommerce has over the years dramatically altered the way most business establishments carry out their transactions with their clients. This has in extension snowballed their revenue generation activities to previously unknown heights. With the emergence of mobile devices such as smartphones and tablets, this spiralling trend has received a major impetus. Indeed according to well documented statistics, more than 70% of online shoppers currently prefer using a mobile app to make purchases online than opting for desktops.
This is hardly surprising as this platform offers an unmatched convenience that desktop and laptop computers can never provide. Which is brought about by totally doing away with the need to stay glued to a stationery device to transact online shopping. Mobile devices can be used from virtually any location you may be in. From the office, on a bus ride to town, in a park or even from the comfort of your home.
With the voracious demand for mobile apps, users are constantly on the lookout for the right solutions that are in line with their shopping needs. This has exerted a lot pressure on developers to create mobile oriented ecommerce apps that fully meet the wants and inclinations of the users. Should you be keen on launching such an application for your business, the following are 6 useful tips that you may wish to reflect on.
Always make sure your app incorporates an unmatched user experience
To fully exploit the boundless potential of ecommerce through mobile devices, you will be necessitated to offer a high level of user experience that puts your firm a cut above the rest. To do this, it is first critical to totally understand just what demographics of users you are targeting and create your mobile app accordingly. Try your level best to create an ideal user profile that will enable you to determine just what features you ought to include to reach out to potential clients. You will also want to make these features as straightforward as possible to permit users to access and utilize them in a convenient and hassle-free manner.
As mobile devices come with significantly smaller screens than desktops or laptops, your app should feature less, but well organized pages. This lets users to rapidly execute real activities, without the need to navigate around many screens. The responsiveness of your mobile app is also a very critical factor in the user experience it offers. Ideally you ought to use intelligent data distribution that ensure the app sends only data that is altered in your e-store like product prices, special offers, discount coupons or vouchers and so on. Doing this permits the app to receive and send less data, which reduces the time the user will have to take to ultimately get to the checkout.
Integrate exquisite and functional layouts
Unlike a website that provides abundant space to place in-depth content and multimedia files, a mobile app has very limited space. To this end, you should settle for a layout design that permits you to include the most pertinent features, without having to squeeze them all in. You ought to make use of diminutive but functional menus and buttons that are properly aligned on the screen. Appropriate color integration should also be factored-in in your design featuring attractive button layouts that are striking enough to tempt users to press them. A conspicuous back button should be included on all your app pages, which will eliminate the possibility of users getting stuck on pages that donâ€™t interest them.
Make use of the power of social media
Social media networks are increasingly playing a substantial role in ecommerce and you may want to integrate them into your app. This can effectively allow you to introduce an unmatched element of trust with users on your firm, and more importantly the range of products you offer. For instance, by been able to view how many of his/her friends use, like or share your mobile app, a potential client can be easily driven to purchase your products through it.
Integrate an intuitive global navigation
You ought to create an intuitive homepage that lets users know just what your app has to offer at glance. This includes suitable global navigation to all product categories and other important pages on your app. Always strive to offer less content, but full information on your mobile app homepage, which will pique the interest of users to see just what you have to offer. It is also advisable to avoid vertical or horizontal navigation, which only annoys users by making it difficult to scroll through your pages, and can make them uninstall your app.
Take time on your product categories
Some mobile apps come with haphazard categorization of the products they offer access to, which is usually major turn off for many users. To avoid this you need to make sure that your mobile app integrates a straightforward approach to its product categories. Users ought to effortlessly navigate to the products they are interested in buying. Also avoid putting all products in one screen with a lot of columns and rows that will make it harder for users to view the product they want.
Integrate clear visibility and system status updates
To take the user experience of your mobile app to the next level and ultimately have a competitive edge over your rivals, you should ensure that it offers intuitive feedback for all actions the user perform. This includes up to the minute information on all product status, intuitive form validation functionalities and so on. This can significantly improve user experience in a way you could never achieve with unresponsive ecommerce applications.
Like earlier stated, most online shoppers prefer making their purchases via mobile apps. By taking the necessary time and resources to create an ideal mobile app you can tap in to this phenomenon revenue generation platform. With these six tips you can be able to make sure that the app you create has what it takes to attract more users. This will sooner or later result in increased revenue generation.